CHAPTER 09 · ABOUT 30 MINUTES
Search to sale review checklist
Trace a search through the page and response to the real outcome.
Start here
An expensive click can still produce good work. A cheap form can still waste time. Review search intent, the answer on the destination page and the actual conversation together before changing the campaign.
Inside this pack
- Cohort dates and maturity
- Search term and match context
- Destination and question answered
- Spend and conversion definitions
- Confirmed work fit and service area
The complete pack includes the working steps, a fictional example, a printable worksheet, an editable copy and a check for the person doing the work.
THE COMPLETE READER LIBRARY
One signup. Every chapter resource.
When the reader library opens, one free registration will give you all 16 packs and supporting training. No purchase or paid membership will be required.
The book and reader library are coming soon. For now, explore what is included in each chapter.