All reader resources

CHAPTER 07 · ABOUT 30 MINUTES

Service page and enquiry test brief

Explain the work clearly and prove the next step works.

Start here

Your website has three jobs: look credible, help the right person take a useful next step, and get found. Start with one important service page. Give the person writing it the project evidence and buyer questions they need.

Inside this pack

  • Service area and intended buyer
  • Main question and next action
  • Cost process and suitability answers
  • Project evidence and permissions
  • Related page links

The complete pack includes the working steps, a fictional example, a printable worksheet, an editable copy and a check for the person doing the work.

Keep going when you are ready.