CHAPTER 01 · ABOUT 25 MINUTES
Marketing numbers and cash timing
Work backwards from suitable projects to a test you can afford.
Start here
The number that matters is not how many enquiries you can buy. It is whether the right work can move through your business at a cost and pace you can carry. Use your own figures. The worked example is fictional and is here to show the method.
Inside this pack
- Period and delivery capacity
- Additional projects wanted
- Contribution per project and what it excludes
- Observed conversion rates and sample period
- Enquiries required and cautious range
The complete pack includes the working steps, a fictional example, a printable worksheet, an editable copy and a check for the person doing the work.
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The book and reader library are coming soon. For now, explore what is included in each chapter.